* All plans allow additional blogs, conditions apply.
Compare Every Feature
A closer look at what each plan includes, side by side.
Free Free
Basic Basic
Premium Premium
Featured Featured
Listing Basics
Directory listing
✓
✓
✓
✓
Service categories
1
3
5
Unlimited
Photo gallery
—
✓
✓
✓
Visibility
Priority search placement
—
✓
✓
✓
Homepage spotlight
—
—
✓
✓
Top directory placement
—
—
—
✓
Family inquiry Access
Can request family details
After 72 hours
From hour 48
From hour 24
Hours 0 to 24
Support & Management
Family contact channels
Email
Email + chat
Email + chat
Dedicated manager
Cities included
1
2
4
8
Written Articles Add-on
Article slots per year
1
1
2
4
ECM writes it — fee
$350
$250
$200
$150
Add-on
Written Articles — How It Works
Every plan includes article slots you can use yourself or hand to our team. Higher plans include more article slots and a lower per-article rate.
Free
1 slot / year
$350 if we write it
Basic
1 slot / year
$250 if we write it
Premium
2 slots / year
$200 if we write it
Featured
4 slots / year
$150 if we write it
Write and submit articles yourself at no cost — they use a slot and go through editorial approval before publishing.
One round of revisions included when we write it. Each additional round is $50.
Turnaround is two weeks from the date you approve the topic.
Maximum one backlink per article, to a page of your choice.
Common Questions
Plans & Pricing FAQ
Everything providers ask us before signing up.
Can I switch plans later? +
Yes — you can upgrade or downgrade at any time from your provider dashboard. Changes apply at the start of your next billing cycle.
Is there a contract or commitment? +
No long-term contracts. Paid plans are billed monthly and can be cancelled anytime; your listing simply reverts to the Free plan.
When do I receive new family inquiries? +
You get an inquiry when a family picks you. Every provider the family picked sees the request right away, with contact details hidden. Featured providers can request the family's details in the first 24 hours, Premium from hour 24, Basic from hour 48, and Free after 72 hours. If a family opts into expedited matching and its picks don't respond, the masked request also goes to additional verified providers nearby. Upgrade to reach families sooner.
How do the written article slots work? +
Every plan includes a set number of article slots per year. You can write and submit articles yourself at no cost, or pay us to research and write one for you — pricing depends on your tier ($150–$350). One round of revisions is included; additional rounds are $50 each. Turnaround is two weeks from the date you approve the topic. Each article may include one backlink to a page you choose. Provider-submitted articles still go through editorial approval before publishing.
What counts as a "service category"? +
A category is a type of care you provide — e.g. Home Care, Assisted Living, Memory Care. Higher-tier plans let your listing appear under more categories families search.
Do you offer refunds? +
We don't offer refunds on partial months, but you can cancel anytime to stop future billing.
Still deciding which plan is right for you?
Our team can walk you through the options in under 5 minutes.